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Latest News

Purple Valley Designs enjoy business growth after a stint in the Pop Up Shop

7th October 2016

Categories: Latest News

Background

Purple Valley Designs is a craft, toy and gift business set up by business partners and couple, Andrea Bösche and Gary Porter. Purple Valley Designs was set up in 2013, originally intended as a hobby; however, after steady growth over two years, Purple Valley Designs developed into a more or less a full time business.

Purple Valley Designs regularly attend local craft markets and seasonal markets and has a successful online Etsy shop. Andrea and Gary have also recently started running a bimonthly craft fair in Paignton, collaborating with other small craft businesses.

In 2015, Andrea and Gary moved from Cardiff to Torbay.

The Challenge

Purple Valley Designs’ main challenges have been financial. Due to illness, the business has incurred periods of lapse which set has the business back financially.  

Also, Purple Valley’s concerns around the potential risks and costs associated of renting a unit meant that finding a unit on the high street is highly unlikely.

Furthermore, having recently moved to the Torbay area, Andrea and Gary are still getting to grips with the local area and the different craft opportunities available.  

The Solution

Pop up the High Street offers independent retailers the chance to experience life on Torquay High Street for up to 6 weeks for just £30 a week. This provides online or home based retailers with the opportunity to have a ‘real world’ physical retail space without the overheads or risk.

By taking retail space at Pop up the High Street, Purple Valley Designs was able to test the viability of a retail unit without the risk or high costs usually involved in high street retailing. 

Andrea and Gary were also able to determine whether a retail unit was for them, and whether they enjoyed the hours, customer contact and varied pace that retail work demands.  

Andrea and Gary also received free business support throughout the project from a dedicated business advisor.

The Results

Purple Valley spent six weeks at Pop up the High Street and during this time they had a successful retail experience.

They managed to ascertain that they enjoyed the retail experience and that it would be something they could do full time and by retailing at Pop up the High Street, Purple Valley Designs was able to successfully take their online and seasonal business to the high street and reach a brand new audience.

Purple Valley Designs would thoroughly recommend Pop up the High Street to any local home retailer. Andrea said:

“We would definitely recommend Pop up the High Street. We have recommended the opportunity to all our craft contacts and we know some have already applied. It’s a great experience and we enjoyed every moment.”

After the success of Purple Valley Design’s tenancy at Pop up the High Street, Andrea and Gary took the decision to take the next step, and secured a retail premise in Winner Street, Paignton.

By taking advantage of the free business support available, Andrea and Gary were given the confidence and motivation to carry forward their aspirations and turn their dream into reality.

Since opening their shop, Purple Valley Designs have worked collaboratively with fellow Winner Street traders on promotional and fundraising events.

Andrea continued: “The support from the TDA team really helped give us the confidence to take the next step and go for a retail unit. We’re now looking forward to the future, and we’re planning on putting on our own Etsy workshops in store going forward.” 

Purple Valley Designs are now looking forward to a busy end of the year.

For more information about Purple Valley Designs visit https://www.etsy.com/uk/shop/purplevalleydesign

To find out more about being a retailer in Pop up the High Street visit www.popupthehighstreet.org or email Liz.edwards@tedcltd.com

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