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Latest News

Insignia Creative chosen to provide international digital marketing

28th April 2015

Categories: Latest News

Torquay based website design and marketing company Insignia Creative has been hand picked and recognised as an international website provider, offering advice to UK companies on the best ways to market themselves abroad.

Cultural differences in how nationalities react to design, search engines and social platforms are some of the digital skills Insignia Creative is passing on to clients.

Directors Peter Blackler and Richard Netherclift underwent specialist training to understand national behavioural differences.

Richard said: “We were suggested for the programme by Steve Southcott, who is an international trade adviser for the UK Trade and Investment (UKTI). It’s another accolade for us and means that we can expect potential referrals to businesses engaged with UKTI to help us to work with global companies.

“We’ve already started working with several new clients, developing their websites with overseas customers in mind and some of our existing clients are also benefiting.”

Other differences in international websites could include text translation, multi-currency options, and advanced payment and delivery mechanisms.

UKTI has far reaching growth targets for UK exports, by the end of the decade. One of the key enablers is making sure UK websites are empowered to compete in world markets.

Many clients trade in the UK and receive worldwide enquiries but have no provision to expand their websites. Clients would previously sell abroad through web commerce platforms such as eBay, rather than through its own website. Due to payment difficulties, international sales had stopped but now new markets, particularly in Australia, are opening up again.

Peter said: “We were chosen to be part of the flagship programme because of our existing experience in international ecommerce provision. Businesses looking to trade internationally will benefit from our involvement with this programme. People can have an international website at an affordable price.”

The programme has received funding from the Regional Growth Fund by Peninsula Enterprise, in partnership with UKTI.

Insignia Creative is based at the Torquay Innovation Centre, which is operated by South West Business Centres. Manager, Adrian Sheen, said: “Specialist advice is invaluable when marketing a business. There are many UK companies which trade abroad and may need help with their websites and will benefit from Insignia Creative’s involvement with the programme.

“Insignia Creative is a good example of a Torbay based business which is trading internationally. The Bay is a great business location and there are a number of initiatives to help locate offices here.”

To learn more about office space available and how you could develop and grow your business, visit www.swbusinesscentres.co.uk

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